Book Review – The Tipping Point

The tipping point is that magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

I enjoy reading and re-reading this book. When the police crack down on speed 4km over the speed limit, this book explains why. Highly recommended.

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