Instead of bulk emails or called calling, what about using Inbound Marketing to get potential customers to contact you? I have read this book several times and it is really helping me to understand social media for marketing.
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising and direct mail are increasingly less effective. People are now increasingly turning to Google, social media and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.